It doesn't seem all that long ago that the only people who influenced what we bought or what we wore were actors, pop stars, athletes, and other celebrities who were featured in advertising campaigns on TV or in magazines. But since the inventions and the advancement of social media, these days we're more likely to purchase something based on a TikTok or YouTube creator than any ad we may see in a magazine.
Being a social media influencer or content creator has emerged as a career in its own right and something that many people aspire to be. Influencers are leveraging the opportunities that social media presents to get brand deals, create partnerships, and for some, make an insane amount of money.
But why am I telling you this? After all, you're a personal stylist or image consultant and you want to work with clients not create content 24 hours a day. The simple answer is, that the rise in social media influencers creates an opportunity for personal stylists like you to tap into the influencer market when looking for new clients. Social media influencers need to create a personal brand to be successful and they are increasingly seeking out the expertise of personal stylists to help them do this and assist them in furthering their career.
The decision to hire a personal stylist is a strategic one for many social media influencers. It goes beyond merely looking good; it's about creating and maintaining a unique, recognizable style that reinforces their personal brand, saves time, and keeps them at the forefront of fashion trends.
Creating and Enhancing Their Brand Image
Social media influencers are essentially their own brands. Just as companies have logos, slogans, and visual identities, influencers need to cultivate a consistent and recognizable image. A personal stylist can help influencers develop a unique and cohesive style that sets them apart from the crowd. This distinctiveness can help influencers stand out in a saturated market and leave a lasting impression on their audience.
Saving Them Time and Effort
Influencers often have hectic schedules, filled with content creation, brand collaborations, and engagement with their followers. Managing their wardrobe and staying updated with fashion trends can be time-consuming and mentally exhausting. By hiring a personal stylist, they can delegate the task of curating their wardrobe, saving valuable time and energy for other aspects of their career.
Giving Them Access to Fashion and Style Expertise
Personal stylists are experts in the field of fashion and style. They are well-versed in current trends, fashion history, body types, and the art of combining clothing and accessories to create a visually appealing look. Influencers may not have the same level of expertise, so hiring a stylist ensures they always look their best and are dressed in a way that complements their personal brand.
Optimizing Their Wardrobe Choices
Influencers often receive a plethora of clothing and accessories from brand partnerships and collaborations. A personal stylist can help influencers navigate this abundance of options, making informed choices about what to wear for specific occasions, ensuring that each outfit aligns with their image and resonates with their followers.
Helping Them Stay Consistent
Maintaining a consistent style is crucial for an influencer's brand. Followers are more likely to recognize and connect with an influencer who maintains a uniform, recognizable image. Personal stylists help influencers develop a style guide and ensure that their outfits remain consistent with their brand's aesthetic.
Help Them Adapt to New Trends
Fashion trends are constantly evolving, and it's important for influencers to stay current. Personal stylists can help influencers incorporate trendy elements into their signature style without losing the core identity of their brand. This adaptability keeps influencers relevant in the ever-changing world of fashion.
Boosting Their Confidence
Looking and feeling good in one's clothing can significantly boost confidence. When influencers feel confident in their appearance, it shows in their content and interactions with their audience. Personal stylists help influencers choose clothing that aligns with their personality and makes them feel their best, ultimately enhancing their online presence.
Helping Them Avoid Fashion Mistakes
Social media influencers are under constant scrutiny. Even a minor fashion faux pas can be magnified on social media. Personal stylists can help prevent such missteps, ensuring that influencers always present themselves in the best possible light.
As social media continues to grow and evolve, more and more influencers recognize the importance of a strong and consistent image, and personal stylists play a crucial role in achieving that goal. If you haven't thought about tapping into the social media influencer market to find new clients for your personal styling business, then this is your sign to give it a try!
Happy Styling!
Louisa 💕